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September 10, 2004
By: TOM BRANNA
Editor
Coty Inc., New York, as signed a U.S. licensing agreement to develop and market fragrances underthe Baby Phat by Kimora Lee Simmons brand. Financial terms of the agreement were not disclosed.This is the first fragrance partnership that Baby Phat brand has entered. The successful ‘urban’ hop-hopbrand, led by the husband and wife Russell Simmons and Kimora Lee, has become established in music,publishing, lifestyle and fashion. Executives said it has successfully combined street culture...
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